Casini Ranch Family Campground

Complete rebrand and website redesign for a family-friendly campground in Northern California.

Introcuction

Casini Ranch Family Campground is a family-run campground located in Sonoma County, California. Set along the Russian River, it’s known for its scenic beauty, welcoming atmosphere, and generations of returning guests. It offers a wide range of outdoor activities for all ages—which was important to highlight on their website.

Objective

Casini Ranch wanted a refreshed digital presence that reflected their family-oriented, nature-filled experience. The goal was to strike a balance between playfulness and professionalism—capturing both the fun of camping and the history of a long-established business. For the logo design it was important to them to keep the center piece of their old logo which was hand-drawn by their grandmother.

Impact

The new branding including a logo, color palette, fonts—and custom-built website gave Casini Ranch a cohesive, welcoming, and easy-to-navigate identity. The website’s layout highlights their natural setting and activities, while seamlessly linking to their third-party booking system. Feedback from guests and staff confirmed the site felt more “like them” than ever before.

Services

  • Branding identity design (logo, colour palette, typography)

  • Custom multi-page website

  • User experience strategy

  • CSS for design elements not possible with Squarespace

Systems

  • Squarespace

  • Figma

  • Canva

Fabienne was wonderful to work with - she had many great ideas for our website refresh, but also listened to and incorporated the vision we had.
She was communicative, thorough, and we thoroughly enjoyed the process - and now have a beautiful website!


Katie Casini, Marketing Manager at Casini Ranch

Brand design

Simplistic and timeless Webdesign

The timeless design enables Casini Ranch to keep their pages for the coming years to communicate about their values and key selling points

Example Pages

Ready to Craft Your Cohesive Brand Journey?

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