Casini Ranch Family Campground

Webdesign on Squarespace with a header video, transparent header and engaging CTA button

Complete rebrand and website redesign for a family-friendly campground in Northern California.

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Introcuction

Casini Ranch Family Campground is a family-run campground located in Sonoma County, California. Set along the Russian River, it’s known for its scenic beauty, welcoming atmosphere, and generations of returning guests. It offers a wide range of outdoor activities for all ages—which was important to highlight on their website.

Objective

Casini Ranch wanted a refreshed digital presence that reflected their family-oriented, nature-filled experience. The goal was to strike a balance between playfulness and professionalism—capturing both the fun of camping and the history of a long-established business. For the logo design it was important to them to keep the center piece of their old logo which was hand-drawn by their grandmother.

Impact

The new branding including a logo, color palette, fonts—and custom-built website gave Casini Ranch a cohesive, welcoming, and easy-to-navigate identity. The website’s layout highlights their natural setting and activities, while seamlessly linking to their third-party booking system. Feedback from guests and staff confirmed the site felt more “like them” than ever before.

Services

  • Branding identity design (logo, colour palette, typography)

  • Custom multi-page website

  • User experience strategy

  • CSS for design elements not possible with Squarespace

Systems

  • Squarespace

  • Figma

  • Canva

Fabienne was wonderful to work with - she had many great ideas for our website refresh, but also listened to and incorporated the vision we had.
She was communicative, thorough, and we thoroughly enjoyed the process - and now have a beautiful website!


Katie Casini, Marketing Manager at Casini Ranch

A woman with long brown hair smiling in a cozy indoor setting with brick walls.

Brand design

Logo for Casini Ranch Family Campground, established in 1965, located in Duncans Mills, California, featuring a stylized fish and wave design.
Design board featuring logo, photos, font and color palette for Casini Ranch Family Campground including a logo with waves and a fish, horse photos, and scenic views of nature.
Logo for Casini Ranch Family Campground featuring a stylized fish illustration, established 1965, located in Duncans Mills, California.
Logo for Casiini Ranch, established in 1965, featuring a stylized fish in water waves, promoting a family campground in Duncans Mills, California.

Simplistic and timeless Webdesign

The timeless design enables Casini Ranch to keep their pages for the coming years to communicate about their values and key selling points

Two children riding bicycles along a shaded dirt path in a wooded area, with trees and parked cars in the background.

Example Pages

Website homepage for Casini Ranch Family Campground with a logo, navigation menu, "Book Now" button, a scenic landscape image of a river and mountains, and a text section promoting booking a stay at the campground.
Screenshot of a webpage titled 'Accommodation Options' from Casini Ranch Family Campground, featuring images and descriptions of RV Sites, Cottage Rentals, Tent Sites, Cabins, Ranch Wagons, Canvas Tent, Bell Tents, and Group Rentals, with buttons for rates and booking.
Screenshot of the Casini Ranch Family Campground website homepage, showcasing footer design

READY TO CRAFT YOUR COHESIVE ONLINE PRESENCE ?

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Close-up of decorative gray metal scrollwork with curled designs on black background.