Cabalgatas Puebla

Safety 4 Cruisers is a business focused on practical safety for sailors and liveaboard cruisers. It provides educational resources such as blog posts, videos, courses, and one-on-one coaching to help cruisers build confidence and knowledge. In addition, they develops simple, DIY solutions like the Impeller Saver to reduce risks and prevent common onboard mistakes.

Objective

The objective was to craft their online presence from scratch. The logo and brand design should reflect professionalism and safety but not appear too conservative and “boring” as the offer should appeal to sailors and families. While the first stage of the project was dedicated to define the target personas and build a strategic foundation, the later stages concentrated on photography as well as brand-, and webdesign.

Impact

The new brand design has been implemented on their website and social media channels while the strategy gives the business a clear direction for all marketing efforts and strategic decisions. The content has been used on their website, social media channels and creates a consistent image for their brand.